The popularity of sports fitness in the world has led to the rapid development of sports nutrition. According to Mintel, the global sports nutrition market is expected to grow 10% to $72.5 billion by 2026. From the perspective of the global market, the most developed region for sports nutrition may be North America. The APAC is experiencing increased demand for health and fitness products due to the expansion of the sports industry. Demand has increased dramatically and it is the fastest growing region and is expected to grow at a rate of 9.5 percent to reach $15 billion by 2026.

1. Sports nutrition supplements market overview

Pre-exercise, post-exercise supplements on Amazon grew 41 percent in the year ending in August 2021. In terms of product type, protein powder is the most popular product, achieving simultaneous growth of 29% in the past year, and is the most important sports nutrition supplement.

2. The most popular product type

The sports nutrition market can be segmented into three types: pre-exercise, post-exercise, and a combination of the two. 27% of pre-exercise and post-exercise supplements on Amazon contain branched-chain amino acids. Branched chain amino acids, including leucine, isoleucine, and valine, bypass the gut and go directly to the muscle, where they oxidize and convert to energy, both to provide a quick energy boost before exercise and after.

3. Pre-exercise supplement products

Common ingredients: Amino acid (leucine, isoleucine, valine, phenylalanine, threonine, tryptophan, methionine, lysine) , protein (vegetable protein, whey protein, casein), histidine, glutamine, taurine, creatine), caffeine, betaine, vitamins (Group C, B), carbohydrate (glucose, functional sugar), electrolytes (potassium, Magnesium, sodium).

Functional requirements: Replenish energy, improve athletic performance (enhance endurance, explosive power, focus).

4. Post-exercise recovery supplement products

Common ingredients: small molecule peptides (collagen peptides, soybean peptides, wheat peptides), amino acids (leucine, isoleucine, valine, creatine), HMB, L-carnitine, curcumin, tart cherry extract substances, betaine, astaxanthin.

Functional requirements: Restores damaged muscles, hydrates, replenishes energy, reduces inflammation and soreness.

5.Pre- and post-exercise supplement products

Common ingredients: vitamins, amino acids, anti-inflammatory botanicals (curcumin, tart cherry extract), electrolytes (potassium, magnesium, sodium).

Functional requirements: Replenishing energy, improving athletic performance, restoring muscle, hydrating, reducing inflammation and soreness.